List segmentation is a powerful feature offered by AWeber. Sadly, most marketers don’t take advantage of it. If you’re sending new email sign-ups through any auto-responder email system, such as AWeber, then I highly recommend you learn how to segment your list and utilize this tool.
What is List Segmentation?
Segmenting is simply dividing your list out into smaller groups according to certain criteria, allowing you to email only certain groups at a time. Lists can be segmented in many ways, such as geographically (U.S., Canada, etc.) or by date added to list.
When you’re adding new sign-ups to your list, you only want them to go through your funnel (initial email series you have pre-setup). You don’t want them to get promotional emails sent out to the rest of your more veteran list members, or else risk scaring off new list sign-ups. They may have just read your welcome email and then later that day get your latest email broadcast about the launch you’re promoting…before any relationship has been established between you and your reader.
With that said, you want to let your new readers go through the funnel you have set up before they ever start receiving your general broadcasts that may be promotional in nature, and here is how to segment your list:
Search For The Subscribers You Want To Segment
First, log in to your Aweber account, choose “Search” from the “Subscribers” tab. From the page that loads, you’ll be able to search your list using a number of different parameters. For the sake of this training, we’ll stick with the example of segmenting by date added. So choose “Date Added” from the drop down menu.
Let’s assume, for this example, your auto responder funnel (first series of emails) lasts for one month, so you don’t want readers added to the list within the last 30 days to receive other emails. What you will do is use the segmenting feature in AWeber to search for all subscribers on the list who joined the list one month, or longer, ago…basically everybody who has been through your initial email funnel.
Depending on the size of your list, the search can take anywhere from a few seconds to a few minutes to generate results.
Once the list has loaded, assign it a name and save it.
Email The Segment Instead of The Full List:
After you have created a segmented list containing only your subscribers who have been through your email funnel, you can email only the segmented list instead of your full list. In Aweber, choose “Broadcast” from the “Messages” tab and create a new broadcast message. Write your email just as you normally would. Directly below the Schedule option, you’ll also see a drop down menu titled “Send to Segment”.
Clicking the menu will show the segments available. Select the segment you created and save the message. Now you’re ready to send out your email broadcast to all the 30+ day old subscribers while your auto-responder funnel continues to build that relationship with your new subscribers.
Try AWeber Today For Just $1.00!
If you don’t have an email list set up for your business, you’re potentially losing out on a lot of money. The majority of the visitors to my site don’t provide an income to me the first time they visit, but with the use of an email list through AWeber, I’m able to follow up with them, and that’s where most of my income occurs. Additionally, many visitors would never even return to your site unless they are followed up with through emails!
AWeber has the most and best features available, that’s why I use them and recommend them to everyone else. And they also offer a $1 trial account for new customers. It’s a great way to give AWeber a “test drive”, and your satisfaction is guaranteed…if you find that it’s not for you, contact AWeber within 30 days and they’ll give your $1 right back to you.
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[...] started off a series of posts on advanced email marketing techniques. We started with a lesson on using the Parser feature, and a few days ago discussed segmenting our lists. And today I’ll cover geo-targeting your [...]